BMW CEO Resigns

Harold Krueger, CEO of BMW, gave notice today that he is stepping down as CEO, with no intention of extending his contract, but will remain CEO until a successor is named. The board will meet on the 18th of July to discuss finding a successor.

Krueger has been under scrutiny for the automakers weak earnings and falling sales. Since he became CEO of BMW, he has watched Mercedes-Benz overtake BMW in sales, and failed to come up with a solid EV strategy. As a result, Audi and Mercedes-Benz have EV’s on sale that are almost decent vehicles, but BMW just has the slow-selling i3 and i8, a sports car that is slower around a track than a Honda Civic.

Another difficulty BMW has had under Krueger’s leadership is making good driver’s cars. The only regular BMW that’s still a true driver’s car is the soon-to-be-replaced 2 Series. The rest of the range are merely decent for cruising, but by continuing to market them as “The Ultimate Driving Machine,” BMW arguably alienate people who want a cruiser, thinking that they’ll be too sporty for their tastes, while people who want a drivers car wouldn’t buy a BMW because they know they’re not actually drivers cars any more- this is a possible explanation for the sales drop. Replacing the kidney grille with the giant nostrils is unlikely to have helped global sales either.

Krueger’s main achievement was gaining a majority of its joint-venture with Brilliance, a Chinese car manufacturer.

Hopefully, the next BMW CEO will be able to get things back on track.


Let Us Know What You Think

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Previous Post

New Mercedes-AMG A45 S is a 421 hp Hatchback

Next Post
Toyota Corolla Hatchback

2020 Toyota Corolla Hatchback XSE: Putting Boring In The Past

Related Posts