Ike is joined by Francine Harsini, Senior Director of Marketing at Mitsubishi. On this episode they talk about the DNA of the Lancer Evolution and Mirage, motor sports, mid-engines, impacts of small volume manufacturing, and buying ad space.
- DNA of the Mitsubishi Lancer Evolution
- The Mitsubishi Mirage
- Mitsubishi and motor sports
- Impacts of small volume manufacturing
- Ike pitches bad ideas
- Questions from the listeners
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